Barbie akawedzera kusiyanana kunogona kukurudzira mamiriro emuviri akanaka
Mattel, muumbi weBarbie ane chimiro, akadudza kuti chido chemakore 56 chiri kuwana makeover. Zvitsva zvitsva zveBarbie zvino zvinouya mumhando dzakasiyana-siyana, kusanganisira tall, small, uye kukwikwidza, uyewo mitambo yakasiyana-siyana yepamusoro, mavara eziso, uye mavara eganda. Izvozvi zvinowedzera kufungisisa kwezvisikwa zvevakadzi vechiAmerica.
Nei izvi zvichikosha?
Kutsvakurudza kunoratidza kuti 99 muzana yeva 3 kusvika kune gumi vane makore emakore muUnited States vane benzi rimwe chete raBarbie. Iye ndiye chikwata chinonyanya kubudirira chinogadzirwa, maererano neThe New York Times .
Mumakore achangobva kupfuura, Barbie akatsoropodzwa nekuda kwekusimudzira chimiro chemuviri chisingaitiki, kunyanya kuita zvepabonde, nekusimudzira maitiro evanhukadzi. Kuti aratidze pfungwa iyi yekutanga, muna 2011 mudzidzi wekoroji Galia Slayen akaita hukuru hwehupenyu hwaBarbie weChirongwa cheNational Eating Disorder Awareness Week. Kuwedzera kuwedzera Barbie kuhukuru hwehupenyu hwakaratidza huwandu hwake hwepakati: hupamita mamita mashanu mapfumbamwe akareba nemaspiti 36-inch, 18-inch muchiuno, uye makumbo 33-inch. Kwete izvi chete zvinomiririra chimiro chisingawanikwi, asi angave asina kunyanya kuipa. Nekukura uku, Barbie aizoshaya 17 kusvika ku 22 muzana mafuta emuviri anodiwawo zvakanyanya, chiratidzo chekushaya zvokudya.
Barbie haaiti kukanganisa kwekudya, asi anokwanisa kupa chimiro chechimiro chakanaka chinowedzera dambudziko remuviri wenyama.
Chidzidzo chaDittmar navanoshanda navo chakaonesa vasikana vane makore 5 kusvika ku8 vanoita mifananidzo yemadhora eBarbie, pamwe nemasikisi Emme dolls (mapfupa akafuridzirwa nemuenzaniso wekuwedzera, Emme), kana kuti hapana madhora uye akabva avakumbira kuti vapedzise kuongorora kwemuviri. Vasikana vakazarurirwa naBarbie vakataura mutengo wakaderera wemuviri uye chido chakanyanya chekuita muviri wakaisvonaka kupfuura vasikana mune mamwe mamiriro ezvinhu.
Vanyori vakapedzisa kuti kutaurira kudhora kunogona kunge kusina kunaka pamufananidzo wemuviri.
Nhengo dzisina kunaka dzomuviri dzave dzichiwedzera. Vasikana vachiri vaduku sevashanu kana vatanhatu vakaonekwa kuti vanotaura chido chekuonda. Kuipa kwechimiro chemuviri chinhu chinokonzerwa nemigumisiro yakawanda yemumuviri uye yepfungwa inosanganisira kuwedzera kukure, zvirwere zvinoderedza, uye kusagadzikana kudya, uye inogona kuva chikonzero chekuisa dambudziko rekudya.
Evelyn Mazzocco, Senior Vice President uye Global General Manager Barbie vakati, "Aya mapurisa matsva anomiririra mutsara unonyanya kuratidza kuti vasikana venyika vanoona vakavapoteredza - zvakasiyana-siyana mumuviri wenyama, mavara eganda uye chimiro inobvumira vasikana kuwana chido chinotaura kwavari."
Bhabheri idzva iri nhanho kubva kune yakachena yakaisvonaka yakanaka. Anoratidza vana kuti miviri inouya mumhando dzakasiyana-siyana uye mavara. Uyu ndiwo mharidzo inokosha. Vanhu vanoda kuona mifananidzo (kusanganisira madhora, mienzaniso, uye vatambi) vanoita saivo, vangave vakakura, vakwegura, vane ganda-ganda, vanokonzera, vakaremara, kana chero kupi zvako kune zvimwe zviyero zvehutano hwemuviri.
Nokudaro, Barbie itsva ndiyo danho riri munzira yakarurama. Iko tariro yangu kuti tichazotanga kuona humwe hutano hwakasiyana muzvifananidzo, matoyi, uye mune zvemashoko.
Zvichida chizvarwa chinotevera chichakwanisa kunakidzwa nomufananidzo wemuviri wakanaka.
References:
Dittmar, H., Halliwell, H., & Ive, S. (2006). Ko Barbie anoita kuti vasikana vade kuonda here? Mhedzisiro yekuedza kuenzaniswa nemifananidzo yemadhora pamuviri wemuviri wevasikana vemakore mashanu kusvika ku8 . Developmental Psychology, 42 (2), 283-292.
Hayes, S. naTantleff-Dunn, S. (2010), Neniwo ndine mafuta here kuti ndive mambokadzi? Kuongorora migumisiro yezvinyorwa zvevana vanozivikanwa pamufananidzo wevasikana vechidiki. British Journal of Developmental Psychology, 28: 413-426.
Rogers A. Barbie tsika . Zviuru nezviouki: Sage; 1999.
Nhepfenyuro Inowanikwa Semazuva Ano, Vana, Vechiduku, Mharidzo, uye Muviri Mifananidzo .